Dorito Blaze Vs Moutain Dew Ice

Nothing is cooler than watching Game of Thrones star Peter Dinklage strutting through a sitting room on fire while lip-syncing lyrics by Busta Rhymes, except maybe witnessing Hollywood's favorite version of God, Morgan Freeman, bringing the chill while miming Missy Elliott. The commercial featuring two snack food items is a joyful minute of pop culture craziness, complete with cameos from Rhymes and Elliott and a too-cute moment when Dinklage and Freeman face off. Totally cool, totally hot and totally fun all at once — a rare hat trick for Super Bowl ad makers, who are often too intimidated by the Big Stage to let their hair down and produce something that feels really fun.

It's a Tide Ad

A few advertisers tried a head fake with viewers, presenting commercials that looked like one kind of ad when they were really something else. Tide's spots with Harbour pulled this off best, starting out like a car ad or a beer ad and then revealing the Stranger Things star saying, "It's a Tide ad." Later in the game, Harbour crashed what looked like an Old Spice ad and a Mr. Clean commercial. This stuff was meta in the most wonderful way, playing with our notions of what a typical Super Bowl ad might look like while coming up with a wholly unique way to sell something as pedestrian as laundry detergent.

M&M Danny DeVito

Danny DeVito has always looked like a human version of those animated M&M's, so I suppose it was just a matter of time before the candy company put him in an ad. But once DeVito pops up — after the animated red M&M uses a lucky penny to wish he was human — the ad doesn't know what to do with him. There's the obvious gag where the actor asks people, "Do you want to eat me?" Then he gets hit by a passing truck. It takes the already weird notion of making characters out of pieces of candy and blows it up into a bizarre display.

Tiffany Haddish For Groupn

Tiffany Haddish landed her spokesperson gig after telling a side-splitting story on Jimmy Kimmel Live! about taking Will Smith and Jada Pinkett Smith on a swamp tour using Groupon. So how does the company feature her in its ad? By having her introduce a sketch where a guy gets hit in the naughty bits by a football. I'm sorry, but that's not how you feature a red-hot, up-and-coming star who called herself one of the biggest Groupon fans on the planet.

Febreze

Matt Damon's Stella Artois Chalice

Damon ends a pretty compelling ad about delivering drinking water to developing countries with an odd proposition: If 1 percent of those watching the ad buy a glass chalice with the Stella Artois label, Water.org can bring clean water to 1 million people over five years. Never mind that the math can make your head spin; the Web address to make the purchase appears so quickly you'll need to pause your DVR to read it. Once you follow the link, you'll find the chalices cost $13 each, with $3.13 going toward the water effort. It's a wonderful goal that I hope they reach, but I couldn't help wondering if there was a slightly less complicated way to drum up viewer dollars.

E-TRADE

The geriatric “DJ Nana” might be an exaggeration. But the statistic that flashed on the screen near the commercial’s end is not. About one-third of Americans really do have nothing saved for retirement, according to a 2016 survey by finance website GoBankingRates. Other studies, like this one produced by the Economic Policy Institute, a left-leaning think tank, have produced similar results

Monster

he San Francisco electronics brand Monster Products tapped I-G-G-Y (who is rocking a sleek pink 'do) for a 30-second Super Bowl ad which managed to stuff a plethora of celebrities (and 'celebrities') into a short amount of time: Aerosmith axeman Joe Perry, Internet personality Ricegum, Big Kenny, Yo Gotti, Kim K bestie Jonathan Cheban and *NSYNC’s Joey Fatone.