100 More Things Every Designer Needs to Know About People

Susan M. Weinschenk is a highly respected behavioral psychologist and author, renowned for her ability to translate complex human psychology into actionable insights for design professionals. Her seminal work, "100 Things Every Designer Needs to Know About People," stands as a foundational text in the field, offering a comprehensive and accessible guide to understanding user behavior. This book is a must-read for anyone aiming to create effective, engaging, and user-centered experiences, making it a cornerstone of Weinschenk's influential contributions to design. "100 More Things Every Designer Needs to Know About People" builds upon the success of its predecessor, delving deeper into the nuances of human cognition, emotion, and motivation. It provides an even richer tapestry of research-backed principles, equipping designers with a more sophisticated toolkit to tackle contemporary design challenges. Given Weinschenk's established expertise and the practical, impactful nature of her work, this follow-up volume is not just a worthy addition but an essential component of her legacy, solidifying her position as one of the best and most influential authors for designers seeking to truly understand the people they design for.