Thought Signs, The Semiotics of Symbols - Western Ideograms

"Thought Signs: The Semiotics of Symbols - Western Ideograms" stands as a groundbreaking and uniquely comprehensive encyclopedia, delving into the vast and often overlooked world of Western ideograms. This seminal work by Carl G. Liungman is the first of its kind to offer a systematic exploration of our graphic cultural heritage, meticulously documenting symbols from ancient origins to contemporary manifestations. What sets this book apart are its innovative search systems, enabling readers to pinpoint a specific symbol based on just four of its visual characteristics. The scope is impressively broad, encompassing everything from the graffiti adorning subway walls and the insignia on fighter jets to the universally recognized symbols on emergency exits. With 2,300 symbols, 1,600 detailed articles, and streamlined reference functions, "Thought Signs" provides an unparalleled resource for understanding the visual language that shapes our world. The true genius of "Thought Signs" lies in its ability to connect seemingly disparate visual elements across millennia, revealing the enduring power of symbols. Liungman traces the evolution of ideograms from intricate carvings on mammoth teeth by Cro-Magnon man 25,000 years ago to their ubiquitous presence on modern household appliances and political street art. Presented in an accessible dictionary format, the book offers easy reference to symbols employed across a wide spectrum of disciplines, including advertising, logotyping, architecture, design, decoration, religion, politics, and astrology. Its inclusion on a list of Carl G. Liungman's best books is entirely justified due to its pioneering research, its comprehensive scope, and its significant contribution to the understanding of visual communication and cultural history, solidifying its place as an indispensable volume for anyone interested in the semiotics of symbols.